Native New Yorker Layla-joy Williams has already made a quite a stamp on the footwear industry. With over 10 years of design work, innumerable creative contributions and incredible insight into the most prized accessories category in women’s fashion, it is no surprise that the designer has branched out with a highly anticipated collection of her own.
Graduating with honors from the Pratt Institute of Technology in New York City with a focus in Industrial Design, Williams established her knowledge of the industry and the business behind trends and embarked on a career among top footwear brands. While designing for industry leaders like Converse, Nina Shoes, and BCNY where she worked with Michael Kors and Stuart Weitzman, the designer decided it was time to make her mark more personal. Layla-joy set out to embark on a remarkable journey, developing a namesake collection that would consist of chic, wearable and affordable shoes for the everyday trendsetter. A true New Yorker, always on the move, Layla-joy was determined find a way to offer footwear that would merge fashion and function, enabling women to look and feel fabulous at all times.
In 2011, the LAYLAJOY COLLECTION made its eminent debut with chic ballet flats, luxurious boots and transitional sandals created from the highest quality leathers finished with unmatched details. Staple wedges were updated with multi-faceted detailing merging favored mediums like suede and patent leather while essential ballet flats were adorned in leopard-printed pony hair and flat sandals were finished with studded ankle-wrap straps. Each piece was created to be wearable, comfortable and functional all while making a style statement and maintaining a bold femininity. Head designer and CEO, Layla-joy Williams, describes the collection as "A luxury brand with innovative styling. Our luxury collection fills a niche...we bridge fashion and wearability in a way that’s accessible to all women."
"The brand was born out of a dilemma we all seemed to face. What women really need are well-priced transitional pieces that can move from season to season and from day to night while ensuring comfort and style with ease," expressed Williams.
Focusing on two collections each year, LAYLAJOY offers a variety of sandals, flats, pumps and boots to accompany women through each memorable moment. The Spring/Summer 2011 collection, comprised of thirteen luxe looks, has magically captured the designer’s vision to combine timeless glamour, functionality, comfort, splendor and affordability. Williams travels over seas each season to personally source the leathers, skins and hardware that finishes each of the styles she develops with artisans skilled to perfect an accelerated level of comfort and overall quality.
With a wide assortment of edgy sophistication and a price point that pays mind to the everyday woman, The LAYLAJOY COLLECTION is already gaining an impressive fan base. Having been featured in People StyleWatch, InStyle magazine, Oprah.com, Time Out magazine, The Huffington Post, The Wendy Williams Show, and countless fashion magazines and blogs in such a short amount of time, editors are falling in love with the daring take on modern chic and emphasis on stylish comfort. Currently, LAYLAJOY can be purchased online at Laylajoy.com